Want to broaden your knowledge in e-commerce?

Certified e-retailer

In February 2011 we will start a completely new, totally unique education for e-retailers. Apart from getting a broad knowledge within all important areas in e-commerce, there will be unique possibilities to connect the education to your own e-company. During the whole education every student will work with an e-commerce project. This project can be a complex problem solution or a part of your already existing e-commerce solution. You will have a mentor with expert knowledge about the area in question throughout the whole education. Consequently you will become trained and get help from experts for your operative work at the same time – which will facilitate your hectic situation as a busy e-retailer.

The objective of the education

The objective is to give the participants the knowledge they need in order to analyze, develop, control, and run e-commerce: theory, models, case studies, and practical adaption. The aim is to give the participants a basic understanding of all areas of e-commerce. The program contains four parts, divided into four different occasions and finally one examination.

Results

After the examination and the presentation of the projects that were performed during the education you will have a substantial knowledge in all the basic areas of running a profitable e-commerce company. You will possess a unique skill in operating sales in e-commerce after this course with its practical orientation and its lecturers with many years of experience from various areas of e-commerce.After this education the participant will have:

knowledge and a basic understanding about the background and base of e-commerce
knowledge about the customers’ shopping cycle, their shopping behavior, and what attracts a consumer on the web, also how you can meet their demands
an understanding about how the technique behind e-commerce works and what is needed to drive and conduct an e-commerce solution
knowledge about how to organize a running e-commerce – internally but also externally (referring to the deliverers that are connected to an e-company’s business)
knowledge about how the various parts (multi channels) interact and how to actively drive all parts in the same direction in order to create more sales
knowledge about the importance of having a functioning mobile e-commerce
knowledge about how the different pay solutions work and which of them suits the company’s target group best
basic knowledge about how logistics and customer service should operate
knowledge about how a customers’ club and a search function should work
knowledge about various ways of measuring and evaluating e-commerce, and how to convert that knowledge into a way of getting the customer to revisit the web shop

Target group

This education is meant to help those who are setting up a web shop for your company or those who are working with an already operating web shop. The education is also designed for you who are already working in – or will soon be working in – a bigger e-commerce solution.

Co-organizers:

When I entered the premises of the Swedish Posten in Solna that first day of the Nordic eCommerce Academy my expectations were indeed high. Even then I became surprised in a positive way. Two days later my expectations were even higher. And I wasn’t let down.

We learnt new things, mixed them with knowledge we already had, renewed and improved our understanding and put everything in a new and different context. The lecturers were all good and we were encouraged to discuss what we’d just heard – and we sure did! The discussions were always interesting and rewarding on various levels. Talking about various ... I think it was the various levels of knowledge with the participants that raised the academy a lot. The mix of e-commerce experts was extremely rewarding: big established e-commerce organizations, experienced small retailers, and beginners hoping to become an e-retailer in a near future.

Back with me from the Academy I brought not only a lot of new knowledge from eight enjoyable and ”meaty” days, but also a useful net work of e-retailers which hopefully will be of help in the future.

Fredrik Scher, student at the Academy in the spring of 2011

Rewarding discussions and plenty of inspiration – that’s the result of regular meeting with other people working with the same thing as you do, but with different perspectives and challenges.

Anton Malmberg, student at the Academy in the spring of 2011

Thanks for this fantastic education! Every meeting left us with much inspiration – and a little confusion (but in a positive way). Having a small business you’re in for many challenges and not a a lot of resources. We still have many ideas to fulfill, but we’re on our way now!

Josefin Peterson, student at the Academy in the spring of 2011