For us at Nordic eCommerce Knowledge, the e-commerce revolution is the most exciting thing since the car’s invention. We do not think that e-commerce can learn anything in particular from offline commerce, just like the car industry doesn’t look back on horses and carriages to learn from them. On the contrary, we think that it’s limiting to view offline commerce as some kind of a basis for commerce. For us, e-commerce is the basis and offline commerce is only one sales channel within e-commerce. We are convinced that in the future, people will look back on the e-commerce revolution as one of the more important developments in changing our world – and we want to be a part of that development. We can see a future where entreprenuers can sell products to anyone – a woman who makes bracelets will be able to sell them to the whole world instead of on the local marketplace, the business man who spends his evenings on his hobby will be able to follow his dream and do it full time, etc.
Additionally, we think that it is crucial for a country’s economy and development to be in the frontiers of e-commerce. That’s why one of our most important missions is to put the Nordics on the e-commerce map.
Sarah believes that everyone is a star and she wants them to shine. This might seem like an impossible task for the rest of us, but for Sarah it is easy, with her sincere interest in others as individuals and in their personal development. Therefore, it is not surprising that she loves the Summit so much. She finds different people that can tell their story, how they solved real problems and how they have succeeded against all odds, from the big stage and help others to develope their webshop – and themselves. With her passion for e-commerce she also puts a lot of effort into documenting Swedish and Nordic e-commerce history in the eDocumentaries, which she does together with Christopher. All this is a result of Sarah’s love for e-commerce, her drive to make Nordic e-commerce the best in the world and to be among the pioneers of e-commerce.
It’s not that Christopher can’t talk, it’s more a question of him preferring the action of creating. And that’s lucky for us – he is an awsome composer of colors, modules, fonts and design. He works very hard, not because of a sense of duty, but because he obsesses about getting a perfect result. When he once in a while opens his mouth, the rest of us shuts ours – we know from experience that it’s well worth listening when he talks. He likes our Forum most of all, free knowledge is something he taps into everyday and wants others to be able to do the same.
Louises happy spirit is contagious but when she every now and then gets the blues, she closes the doors and plays Sherlock Holmes-games until she feels better. When others don’t know what to do about a problem, she has the ability to find the core of the it, find a solution and not let emotions overtake her. Work, people, relationships, technical solutions – everything should be understood but not judged, Louise thinks. She is genuinely curious which leads her to unusual interests and hobbies that she with charm shares with the rest of the team. She loves the Academy because learning is what she enjoys the most.
Being the mom of the team, Kersti creates a cozy atmosphere everywhere she goes. Proof-reading our texts or taking care of nervous speakers at the Summit, she makes everyone feel good thinking that it will all work out after a cup of coffee and “something sweet”. But don’t relax too much, her sharp intellect will draw you into conversations on the world’s situation, human behaviour etc. She also has the black belt of online shopping and cannot be bribed to give your webshop a good result in the Mystery eShopper report.
If there was a glue to hold people together it would have been made from Fredric. With being our master on social networking and the one who cracks the most jokes on a grey day at the Malmö office he has proved that even tattoed men can be softies. All this in combination with being dutiful and infinitely helpful makes him a fantastic member of our team. He likes the Academy most, because that’s the place to get a real personal contact with e-retailers and to hear them talk about their every day worklife with its joys and sorrows. When some of the students tell him that the Academy has helped them at work, he is thrilled.